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Local business secures deal with Olympic camera supplier

A “big moment” for Sea to Sky Cable Cam

 Lights, camera, action!

Ƶappbusiness Sea To Sky Cable Cam is now the exclusive Canadian and American operator of XD-Motion equipment.

XD-Motion is a French company that supplies cable cams, camera drones and other equipment that’s been used for some high-profile filming projects like the Olympics.

“This is a big moment for us to get signed on with a massive company like XD-Motion,” said Sea To Sky Cable Cam owner Matt Maddaloni.

With the new equipment, the Ƶappbusiness will try securing higher-profile gigs — it’s a big step forward, he said.

“My next step is to approach CFL games and any other live sporting events that could afford to have cable cam,” said Maddaloni, who’s lived in Ƶappfor 20 years.

Since XD-Motion operators are needed to operate equipment during the Olympics, there’s also a chance that Sea to Sky Cable Cam employees could find themselves at the 2020 Tokyo games, he said.

That’s not to say that the Ƶappcompany hasn’t already done high-profile events. Chances are, you’ve seen Maddaloni’s work if you’ve ever watched a Vancouver TED Talk, the Juno Awards in Toronto or the U.S. Open of Surfing in Huntington Beach.

Getting to this point was a long time coming for Maddaloni, who got his start with film and photography as a sponsored climber in Ƶappfor 15 years.

He got his first taste of photographic success by submitting pictures from one of his climbs to Gripped Magazine.

The publication was seeking “gripping” shots, and he made the cover of the very first issue.

Since then, in his quest to find sponsors for his adventures, Maddaloni started collaborating with filmmakers and photographers who would document his climbs and help him get publicity.

Over time, Maddaloni became familiar with the equipment.

“Eventually, I ended up behind the camera myself,” he said.

The do-it-yourself attitude appears to be something Maddaloni has had for awhile.

He was featured in a short film produced by National Geographic, which was posted to YouTube in 2011, for his innovations on making soloing — climbing without the help of a belayer — more safe with trapeze nets.

“There is a method to my madness, for sure,” he narrates, shortly before the film cuts to a shot of him plummeting through the air.

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